The northernmost prefecture in Japan, Hokkaido.
About 56 million people come visit this region annually. Around 2.8 million are foreign travelers and the number is increasing every year.
A new project has been launched here. Called HOKKAIDO TO GO PROJECT, the undertaking aims at communicating new and rediscovered appeals of Hokkaido from a unique perspective, with these two components below.
One of them is to show the process and end result of redesigning the souvenirs that will be sold locally in three areas of Hokkaido. We will share how each brand becomes reborn from the packaging through the collaboration of designers and businesses from Japan and abroad.
Another component is to provide unique information that is not offered in travel guides. We will share interesting people, objects and sceneries found in mainly the three areas of Hokkaido.
Here, you can find out new Hokkaido, including the souvenirs ("TO GO") that make you become eager to take home as well as experience information ("FOR HERE") that you could only do in Hokkaido.
6 businesses from Asahikawa, Kushiro and Yoichi taking up the challenge to redesign products such as sweets, crafts and soy sauce
Souvenir manufacturer・Sale business × Designer × Influencer
Sharing the side of Hokkaido not mentioned in travel guides from both an insider's and outsider's perspective
#View of Pinkoi EC Director: Exploring Asahikawa’s wooden crafts & furniture
#MY YOICHI：Recommendations by Mr. Bryce, Graphic Designer
An American designer who moved to Yoichi-cho, and Mr. Ito from the Yoichi Tourist Association
＃MY ASAHIKAWA Recommendations by Ms. Tokairin, shop manager
News on HOKKAIDO TO GO PROJECT
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The setting of this project is three areas in Hokkaido
HOKKAIDO TO GO PROJECT is managed (lead) by Loftwork Inc. and is commissioned by the Ministry of Economy, Trade and Industry (FY2018 "Project to Boost Consumption by Spreading the Charms of Hokkaido"). Please contact the following for any inquiries you may have such as reproduction or uses of the articles/photos.
HOKKAIDO TO GO PROJECT Office
Person in charge: Nihonyanagi