“TO GO” and “FOR HERE” ?
Redesigning of packaging x tourism information
that is from a different perspective from that of ordinary travel guides
A project for discovering and communicating new attractions of Hokkaido

The HOKKAIDO TO GO PROJECT is a project for redesigning the packaging of appealing souvenirs and discovering, unearthing, and sharing new attractions of Hokkaido and culture being created through the introduction of fascinating people, objects, and things happening in the region "now."

About Hokkaido

Hokkaido is the largest and northernmost prefecture of Japan with spacious land that accounts for 22% of the total area of the country. The summers are comfortable with temperatures averaging around 20°C (68°F), but it snows in the winter in many parts of Hokkaido, where the temperatures could drop to -10°C (14°F) or lower. Hokkaido offers visitors delicious meals thanks to the land and sea, snow festivals and other events as well as a variety of leisurely activities such as skiing and camping in untouched nature.

83,450 km²
latitude:SAPPORO 43.05 N
SAME AS Vladivostok 43.12 MIRANO 45.47N


Redesigning the souvenirs of Asahikawa, Kushiro and Yoichi that deserve the attention of the other side of the world

HOKKAIDO TO GO PROJECT is an undertaking involving businesses selected from three areas of Asahikawa, Kushiro and Yoichi of Hokkaido which team up with professional designers to redesign the packaging of 6 souvenir items cooperatively.
What is particularly noteworthy is the unique style of team building. Local designers as well as designers outside of Hokkaido and even Japan take part in the project. Each team promotes the project by bringing a variety of perspectives. All designers will visit the business they team up with and conduct research on the local area. While deepening the understanding of the products, they will newly uncover the appeals of the locality and incorporate such discovery in redesigning the packaging together with the businesses.



Sharing the side of Hokkaido not mentioned in travel guides from both an insider's and outsider's perspective

MAGAZINE will explore the new sides of Hokkaido from a different perspective from that of ordinary travel guides. Focusing mainly on the three areas of Asahikawa, Kushiro and Yoichi, we will introduce fascinating people, companies, new products and never-before-seen sceneries. Together with local tour guides and influencers, we will dig deep to discover the attractions of Hokkaido.
In addition to redesigned souvenirs, we will continuously introduce an up-to-date narrative on products you would want to take home, people you can only meet locally as well as information on unique experiences and destinations.



HOKKAIDO TO GO PROJECT is managed (lead) by Loftwork Inc. and is commissioned by the Ministry of Economy, Trade and Industry (FY2018 "Project to Boost Consumption by Spreading the Charms of Hokkaido"). Please contact the following for any inquiries you may have such as reproduction or uses of the articles/photos.

Loftwork Inc.

Person in charge: Nihonyanagi