Flanders

Foggy town Kushiro is said to produce rich milk because the cows feed on pasture permeated with sea fog. With this “fog” as the theme, product development and package design are conducted with this new concept. From the three angles of “flavor,” “melting texture,” and “color,” development of a pudding that evokes an image of fog in those that eat it is undertaken and a unique design for the package that suggests “fog” is also contrived.
Also, a pleasant surprise is prepared for recipients: incense reminiscent of the scent of Kushiro’s sea is included as a bonus.

The sight of Kushiro enveloped in fog is often expressed as mystical and mysterious.
One key point was capturing that fog in a catchy and familiar design.
A charming logo incorporates a fog motif and a translucent outer wrapping that is hazy like fog. A thin, soft paper suggestive of fog is selected as wrapping paper for the pudding itself. Aiming to create a souvenir loved by many, the fog motif was uniquely designed with both visual and textural aspects in mind.

The newly opened product introduction website is full of the confectioner’s commitment to its ingredients and manufacturing. The shopkeeper’s views and story are verbalized and edited to communicate an appeal that had not been shared until now.
While based on the package design, the site incorporates various “actions” possible on websites, expressing the world view of “Kiri no pudding, Kushiro.” It is a website you can enjoy visiting while learning more about the care that goes into making the product.